Norwegians clothing consumption is increasing, and is a tremendous burden on the environment. According to Ingun Grimstad Klepp, ethnologist at the National Institute for Consumer Research (SIFO), the greenhouse gas emissions from clothing consumption in Norway is equivalent to the use of around 800,000 cars.
The biggest problem lies with the tremendous availability of cheap clothes says Klepp. Cheaper, mass-produced clothes often have inferior quality, and breaks faster than clothes in higher price ranges. In addition, we buy far more than we need. An average Norwegian has 359 garments in the closet, and every five are rarely or never used shows Klepps report «Clothing consumption in Norway».
We cannot stop completely with shopping for clothes, then we would get no further away from home than the front door. What we can do is to develop a more sustainable clothing consumption. By shopping second hand, you are not only saving the environment. There are a number of benefits, including the ability to find unique treasures and build your own style, plus you can often find good quality, long lasting clothes. If you are really lucky, you may stumble across vintage designer clothes at a considerably cheaper price!
In HOME we are passionate about sustainability in everything we do. We want to set an example and inspire people to act. With that in mind, we have teamed up with Fretex and planned a second hand market that will take place in Prinsens gate 7-9, from 4th to 6th of April, and everyone can participate! Whether you want to donate to charity or use the opportunity to make a trade, we look forward to see you.
Think of our future, be conscious and get yourself a vintage treasure in the process. Everybody wins!